Why Dome Projection is a Game-Changer for Businesses

In 2007, the 100% Pure New Zealand Rugby Ball came to use with a challenge. They needed a newer, bigger way to tell their story around the world. The goal? Create interest for the upcoming Rugby World Cup, which would be hosted a few years later on Aotearoa’s shores.

We developed a solution for the now world-famous globe-trotting attraction: dome projection. Visitors could enter the ball, look to the sky, and watch a 10-minute mind-bending display that told the story of New Zealand’s history with rugby.

Since then, we’re proud to have brought this innovative solution to businesses all over the country. Equipped with a portable, standalone dome and a dome-development studio, we create unforgettable 180-degree stories designed to leave a lasting impression.

If you’re considering dome projection for your next venture, you’re in the right spot. Read on as the expert team from Spyglass explores why dome projection is a game-changer for businesses. We’ll touch on why creativity matters for businesses like yours, how dome projection heroes your message, and some interesting ways you can use the dome for your business.

Why Creativity Matters for Business Events Like Yours

Storytelling is as old as the human race. Whether you’re telling someone how your day went or you’re creating an advertising campaign, you’re using a story to communicate a message. Sometimes, we even do it without realising it!

For business events, marketing, and publicity strategies, leaning into story is vital. It gives your audience something to connect with, humanising your business in a big way. Whether you’re releasing a new product, telling the story of your company’s development, or celebrating your staff at the end of a great year, creativity is key.

Leaning into creative storytelling at your next event allows you to tap into your attendees’ sense memories. Engage them through stunning displays of sight and sound. Give them a positive memory to hold onto. Communicate your values frame by frame, and they’ll never forget what you stand for (or what you’re offering).

Go Big, or Go Dome: How Dome Projection Heroes Your Message

Dome projection is a wildly effective strategy for businesses looking to stand out from the crowd. Whether you’re hosting a company gathering or brainstorming your next publicity event, success is all about getting your message to your audience. What better way than to paint it across the sky?

Let’s review just some of the applications of dome projections. If you don’t see your event on this list, don’t worry! The sky is the limit when it comes to this unique storytelling strategy.

Publicity and Public Relations

First up, publicity. The goal of publicity events is to put your business in front of the right people in a big way. In other words, brand awareness. Generating brand awareness goes beyond letting potential customers know that you exist. It’s about creating a positive association with your brand.

Dome projections with a custom studio-made display are a wonderful way to tell the story of your product or brand. Not to mention, a portable, dedicated dome is a fantastic way to establish pop-up publicity events across your chosen area, drawing exclusive interest from the public.

Informative Displays

From museums to pop-up art shows, another fantastic way to use dome projections is to inform and entertain. Now more than ever, people are used to consuming information in the form of video. By taking it up a notch with a dome, you can draw their interest while giving your business a larger canvas.

Event or Trade Show

Stand out from the crowd with a spherical video projection at your next trade show! With the right amount of space, you can make your business the main attraction. Set up a stunning storytelling space, then pipe interested customers or supporters to the rest of your booth to convert with your desired action. Whether you’re driving sign-ups or sales, investing in a dome projection is a surefire way to steal the show.

Company Events

Bringing the company together at the end of the year for a big celebration? Treat them to a display of your business’ history with a full-scale projection. This is an unforgettable way to send an executive off for retirement, celebrate a company milestone, or herald a new product launch. Thanks to the size of our 10-metre dome, you can host full gatherings with no additional health and safety concerns. Make this the focal point of your next company celebration, and your employees will be blown away.

At the end of the day, there’s no better way to scale your story. Paint your business’ name across its very own sky!

At Spyglass, we’re ready to help you go big, or go dome. When you work with us, we don’t just handle the dome’s transport and setup. We also offer storyboarding, development, and production services to create your video in the pre-distorted spherical format the dome needs.