When Widescreen Projection Sets the Stage for Epic Parties and Gatherings

If you are looking to elevate your brand, excite your customers or create a memorable event that conveys an important message, widescreen projection is a great place to start. Captivating your audience is achieved when lots of different threads are pulled together—and one of those threads is timing.

Here, we are going to run you through some great applications for widescreen projection, and we will explore at what juncture in your event you will be able to utilise your resources to maximise impact.

Read on to learn more about how widescreen projection can elevate your event to an unforgettable occasion.

What Can You Use Widescreen Projection For?

Widescreen projection is one of the most versatile audiovisual techniques you can rely on for your event. It essentially allows you to project any image you like onto a wide, flat surface (usually enabled by a screen, although it can also be projected straight onto the surface).

In other words, all you need is a flat surface and a high-quality projector to make this technique work. This opens up a variety of doors, and we’ve covered some of our favourites below.

Headline Your Main Stage

Whether you’re hosting an awards ceremony or walking down the aisle, a projection screen is one of the best ways to let audience members know where to focus their attention. Not only can you use these screens to provide extra dimension and dynamic backdrops for your main event, but you can also display appropriate ‘screensaver’ information while other aspects of the event are ongoing.

For example, someone putting on a concert or ball might use this screen to highlight what’s going on in the crowd during the show or to project the performers as far as possible for large audiences. When not in use, it’s an excellent space for advertising a sponsor.

Transform an Entire Venue

Projects are unique, and they won’t necessarily require the installation of screens. You can project the image of your choice onto any surface, which can open up a world of possibilities if you’re willing to get creative.

For example, you can take a simple venue and dress it in shifting patterns, significant imagery, or eye-catching shapes to immediately immerse your audience in your event. We find that this is particularly useful for historical tours, art exhibitions, or gallery openings.

For example, we recently collaborated with several other production companies to create Te Hono, an experience that told the story of Tāmaki Makaurau using the words of the ancestors who first lived here. This event used twelve projectors in widescreen format, completely transforming the Auckland Concert Chamber.

Highlight Vital Information

Finally, if you’re hosting a product launch or a company conference, one of the most important aspects of your event will be information. Widescreen projection is the perfect way to make sure every single one of your attendees can easily see the information on-screen, whether they’re right at the foot of the stage or all the way at the back of the room.

Carve out this free space to draw all eyes toward your keynote presentation, your launch reel, or even a custom-designed graphic projection to empower your rebrand.

When Can You Use Widescreen Projection?

Long story short, you can use widescreen projection at any point during your event’s proceedings. Projections are fantastic for sharing content with your attendees in the midst of awards ceremonies, product launches, and other types of events.

When not displaying a particular presentation, these projection screens are prime real estate for decorative visual elements, such as shifting wallpapers or brand-forward imagery. This goes a long way toward transforming even the simplest of venues into the site of an epic gathering.

You can even use widescreen projection at the end of your event to display the highlights of the night you and your attendees spent with one another! An excellent way to cap off the evening and leave your audience members with positive memories of their time.

Picking Your Moment

Introducing widescreen projection into your event concept too late can result in a variety of problems, especially if you have other audiovisual effects requiring additional coordination that have been slated for the day. This is why, to benefit from all of these uses, it’s vital to introduce the use of widescreen projection into your event itinerary as early as possible. This gives you plenty of room to play and experiment, finding different ways to utilise this technology to create an unforgettable party.

If you’re stuck for inspiration, you can explore some of the ways we’ve used widescreen projection in our gallery. It also helps to partner with a professional audiovisual company that takes your experience beyond a simple equipment rental.

With a creative team on your side, you can brainstorm different new and exciting uses for your widescreen projection setup across your entire event.

Get in Touch With Spyglass Now

Timing is everything. At Spyglass, we have a team of creative audiovisual experts ready to realise your vision. Start planning your epic widescreen party with us today.