How to Create Engaging Business Presentations with Free Format Holograms
Business presentations have a reputation for being dull or hard to get through, but it doesn’t have to be that way! While most business presentations take place with a simple slideshow, there are a hundred other ways to ensure yours is more engaging than that. One we’ve seen that has been getting a lot of traction is free-format holograms.
This revolutionary technology is something we’ve used in a variety of different settings. From concert halls to art exhibitions, this is an innovative technology that is waiting in the wings to take your presentation by storm.
So, we’re making our case for it. In this blog post, we’re covering everything you need to know about free format holograms. From what they are to our top tips for incorporating them into your next presentation, it’s all in here! Let’s dive in.
So, What is a Free Format Hologram?
Remember when the idea of a hologram was a science fiction dream? Well, now it’s a reality that you can benefit from. Holograms are a powerful way to introduce interactivity into a standard presentation, creating a way to showcase information in new, exciting, and unique ways.
There are a few different ways that holograms are created:
1. Lasers placed at different points in the room that project a 3D image by scattering light through an interference pattern, usually crafted on a plate placed in front of laser projectors.
2. An image or video projected onto a transparent screen or a fan rotating too fast to be seen, which creates the appearance of a floating hologram.
Regardless of the technique or application, these holograms are an exciting development you can take advantage of for your presentation.
Why Are Engaging Business Presentations Important?
If you’ve ever had to plan a business presentation before, you most likely know that it can be a struggle to keep your audience engaged. Regardless of the reason for the presentation, doing everything you can to maintain this engagement is vital, especially if you have a large crowd settling in to listen.
Working to make your presentation engaging seems like a no-brainer, but there are actually some very tangible reasons that this kind of effort can pay off.
For one, engaging presentations help to simplify complex information and create buy-in. While a screen of graphs or numbers might highlight the facts of the case, you can quickly lose your audience to distraction because they believe that these figures have very little to do with them.
Taking the time to tell the story behind the data is what drives buy-in and makes complex information easier to follow. Beyond that, stories create a memorable impact, grabbing hold of your audience and refusing to let go.
And with a free format hologram on your side, all of these benefits of engagement are yours for the taking.
Our Tips for Using Free Format Holograms to Enhance Business Presentations
There are endless ways to use this style of technology to make presentations more dynamic, but we’ll draw on our experience with this technology to highlight three of our favourite options.
Create a Holographic Presenter
One presenter is fantastic; two are even better. But one in-person presenter interacting with a digital companion on-stage? The possibilities are endless. Creating a holographic presenter is a real showstopper, enabling you to add never-before-seen effects around the presenter to emphasise their point.
Because these holograms can be produced using live-streamed or pre-recorded and edited video, your live presenter can either interact with a live presenter on the other side of the screen or they can rehearse a timed presentation to accomplish a similar effect.
Display New Products in 3D
Bring an extra dimension to your presentation, literally! With this hologram style, it’s possible to display a hovering, futuristic version of your new product to draw as many eyes as possible.
This is especially exciting for technology companies launching new products, as the hologram allows you to display previously edited footage that can progressively highlight each new feature of the product in 3D space.
Showcase Interactive Art or Branding
Finally, the floating and transparent nature of free format holograms creates a world of different possibilities for new and exciting ways to display art or branded media. From videos to still imagery, this is an excellent way to showcase all the different elements there are to appreciate from a single piece of art.
At the end of the day, there are a million and one ways to use free format holograms to make your business presentation more engaging. As they say, “the sky is the limit”, and in this case, that’s even more true. Commit to finding spaces for creativity in your next business event, and you’ll reap the rewards.
Get in touch with Spyglass today.
With holographic projection technology, you can transform a standard event into a showstopper. All you need are experienced personnel that can use this technology to turn your ideas into a reality.
Get in touch with the creative producers at Spyglass to see how we can integrate this technology into your next business presentation.