Why Widescreen Projection is a Must-Have for Business Events

One of the biggest challenges when planning a corporate event is creating interest. Whether you’re hosting an award ceremony, launching a product, or having a retirement celebration, presenting your information in a unique and distinctive fashion goes a long way toward creating that engagement.

Enter widescreen projection. This game-changing technique can immediately transform your business event on many different levels, making it not just a luxury but a must-have for your next gathering.

Curious about the possibilities? Read on for our breakdown in what widescreen projection is and the many benefits of using it at your next event.

What is Widescreen Projection?

Widescreen projection provides the facility for large, clear content to be projected across multiple panels or walls. In contrast to traditional projection, which relies on a single standard projection lens beaming onto one wall, widescreen projection uses a different aspect ratio and camera setup designed to span across multiple surfaces.

This can be as simple as projecting a presentation across multiple square walls or as complex as crafting custom panels – such as speech bubbles – and projecting onto those.

Across the board, this technique is one of the best ways to create interest at corporate events, award ceremonies, and company get-togethers. Check out some of the ways we’ve used this technique in the past for inspiration.

Benefits of Using Widescreen Projection at Your Business Event

Incredible Visual Experience

First and foremost, widescreen projection delivers a more interactive element to the visual experience for attendees at your event. While traditional 4:3 aspect ratio screens can be engaging, the widescreen approach provides a more immersive, visually interesting, and spacious canvas.

You can display more content at once, reducing the need for multiple slides, or even use the widescreen projection as a decorative element prior to the keynote presentation.

Better Content Layout and Design

More screen space equals more flexibility. On top of being more visually interesting, a wide screen gives you more opportunities to display a combination of video, images, text, and decorative elements side by side without overcrowding the screen.

For award ceremonies and business presentations, this is particularly useful. You can show off product sizzle reels, tell the story of your award winners, or display key statistics in tandem to drive home your message.

Increased Engagement from Attendees

The more visually dominating a presentation is, the more likely it is that your event attendees will engage with it. A display this expansive commands attention, and during corporate events where business outcomes are being discussed, this is vital.

Not only does the wider field of view encourage people to pay attention, but it also ensures large venues or groups of attendees can all see the information at once.

Improved Opportunities for Collaboration

If you’re planning an event where collaboration, brainstorming, or group discussions are a major piece of the itinerary, widescreen projection will work for you. The extra screen space can display different inputs with ease, allowing you to highlight polls, relevant research, or live feeds all at the same time.

If audience members can see their discussions and input having an impact on the presentation itself, this can encourage them to be more active in volunteering their ideas.

Versatile Across Event Types and Venues

One of the greatest strengths of widescreen projection is how versatile it is. If you work with the right team, you can easily adapt this technique across a variety of event types and venues.

Whether you’re working with a small, intimate venue for a birthday, anniversary or engagement party or you’re hosting a major awards ceremony for franchisees, widescreen projection is a great way to create a more immersive experience.

Bang for Your Buck

Finally, the sheer amount of wall space a widescreen projection takes up means it can double as both a presentation tool and a way to add decorative elements to your event room. When not in use as a slide deck or cinematic projection, you can work with your team to create an on-theme static or dynamic projection that immediately dresses up your venue.

If your lighting and projection budget is limited for the event, this is a dual-functional technique that can easily elevate your event from beginning to end.

As you can see, there are plenty of benefits to choosing widescreen projection for your next corporate event. This versatile technique will improve engagement from your attendees, give you more scope for stunning presentations, and quickly transform venues of any size into something special.

Keep in mind that widescreen projection is a complex technique, so it’s worth finding an experienced partner to design the presentation itself and execute it seamlessly on the day.

If this is something you’re considering for your next event, the Spyglass team is ready to bring your concept to life.

Make the corporate presentation of a lifetime with widescreen projection.

The Spyglass team uses mirrors and precision alignment technology to make widescreen projection possible in spaces of all shapes and sizes. While screens of 15m or 30m are our mainstay, we also have larger surfaces available.

Talk to our projection design team about designing and executing a stunning widescreen projection. If needed, we can also create custom curved panels to custom-fit your venue’s windows.

Ready to revolutionise your event? Get in touch with the Spyglass team today.


The Web Guys Support